Sales Performance
As of Wed, Nov 4, 2026
Sales Performance
How items and brands sell for the space they have, and what to change across the network.
2,171 stores
Sales vs last year
+5.8%
Like-for-like stores, last 4 weeks. Target +6.0% · 0.2 pts under
Sales lost to empty shelves
CHF 2.6M
1.7% of sales, last 4 weeks
Sales vs what the space should earn
0.90x
Against the best quarter of similar stores, with the same foot traffic
Sales potential from planogram changes
+CHF 21.7M
A year, from 1,505 shelves. Contract terms kept.
How items and brands perform
Items: sales per facing against the target for their spot
Each dot is an item. Busier spots need to sell more, so the target line rises with foot traffic. Dots above the line beat the target for where they sit.
Sales per facing vs category average
Above target (13)On target (10)Below target (9)
Recommended changes across the network
From the dataItems selling faster or slower than the target for their spot
Add facings
Add facings for Ferrero Rocher T30
+CHF 5.3M a year
Sells above the target for its spot in 576 stores. 872 more facings in total.
Add facings for Lindor Assorted 337g
+CHF 2.0M a year
Sells above the target for its spot in 645 stores. 1,083 more facings in total.
Add facings for Lindor Milk 200g
+CHF 999k a year
Sells above the target for its spot in 228 stores. 376 more facings in total.
Shrink facings
Shrink facings for Ricola Original 250g
637 facings freed
Sells below the target for its spot in 423 stores. Contract minimums kept.
Shrink facings for Toblerone Tiny 248g
443 facings freed
Sells below the target for its spot in 289 stores. Contract minimums kept.
Shrink facings for Swiss Classic Gift Box 445g
428 facings freed
Sells below the target for its spot in 214 stores. Contract minimums kept.
From changes stores madeStore changes that worked, to spread, and ones that did not, to undo
Spread to more stores
More facings for Valor 70% Dark 170g
+CHF 256k a year
Tried by 131 stores, shelf sales +7%. Fits 28 similar stores that have not made it.
More facings for Jelly Belly 20 Flavors Box
+CHF 176k a year
Tried by 164 stores, shelf sales +7%. Fits 29 similar stores that have not made it.
More facings for Walkers Shortbread Tin 500g
+CHF 175k a year
Tried by 94 stores, shelf sales +8%. Fits 17 similar stores that have not made it.
Undo
Undo: Ferrero Rocher T30 moved off its agreed spot
Contract term
186 stores. Breaks a contract term, so trade funds are at risk.
Undo: Lindor Milk 200g moved off its agreed spot
Contract term
112 stores. Breaks a contract term, so trade funds are at risk.
Undo: Cadbury Dairy Milk 360g moved to the bottom shelf
CHF 199k a year lost
146 stores, shelf sales -1% against similar stores on the design.