Store Execution Report
Demo dataAs of Wed, Nov 4, 2026

Store Execution Report

What this store's shelves look like today, against the plan.

BHX-MAIN-03 · Duty Free · 473 m²·EMEA/United Kingdom/Birmingham·Photos today · every 6 hours
Planogram compliance
78.4%
Similar stores 80.5%
Priority OSA
89.7%
Similar stores 92.2%
Commitments met
84.1%
1 brand positions off
Airport rules
None
No rule at this airport
Sales
+9.2%
Year over year
Execution gap
CHF 34k
4.2% of sales, L4W

Planogram view

8 fixtures · see the plan, sales per facing, and the shelf in today's photos

Lindt wall
Owner: Global category · Brand commitment · 28 positions
Lindor Milk 200gCHF 21 / facing / day
Lindor Assorted 337gCHF 22 / facing / day
Excellence 70% 4 x 100gCHF 13 / facing / day
Swiss Classic Gift Box 445gCHF 9 / facing / day
Lindor Dark 60% 200gCHF 10 / facing / day
Lindor White 200gCHF 18 / facing / day
Excellence Sea Salt 100gCHF 11 / facing / day
Lindt Hello Mini Stick MixCHF 20 / facing / day
Lindor Salted Caramel 200gCHF 28 / facing / day
Lindt Swiss Premium Mix 445gCHF 24 / facing / day
CHF per facing per day, L4W, on days in stock:low to highBest Lindor Salted Caramel 200g (CHF 28) · lowest Swiss Classic Gift Box 445g (CHF 9). Use this when you build the next planogram

Committed positions out or wrong now

Brand commitments and airport rules, from the latest photo

ItemFixtureRuleStatusSince
Toblerone 360g
Toblerone
Toblerone gondola endBrand commitmentMissing4d

Changes not in the plan

Seen in photos. Approve as a local exception or send a fix.

Walkers Shortbread Tin 500g placed on shelf 5 of the Lindt wall (not in plan)
Checkout impulse: Haribo Goldbears moved to the till front, plan has KitKat travel pack there

Daily trend

Planogram compliance after each day's photos, last 28 days, with the range across Birmingham

Items in this store · Food & Confectionery

Execution-adjusted units = how the item sells on days it is in stock and in its planned spot

ItemFixtureFacings plan / seenDays on shelf, in spotUnits/dayExecution-adjustedSpace-to-salesStatus
Toblerone 360g
Toblerone · committed
Toblerone gondola end6 / 019 of 286.69.81.56Missing
Cadbury Dairy Milk 360g
Cadbury
Confectionery main bay3 / 019 of 281.42.00.49Missing
Maltesers Travel Pack 360g
Maltesers
Confectionery main bay3 / 022 of 281.11.40.35Missing
Lindor Milk 200g
Lindt · committed
Lindt wall8 / 824 of 2811.113.01.75Correct
Lindor Assorted 337g
Lindt
Lindt wall4 / 424 of 283.84.51.86Correct
Toblerone Tiny 248g
Toblerone
Toblerone gondola end4 / 424 of 282.42.80.57Correct
Milka Alpine Milk 300g
Milka
Confectionery main bay4 / 424 of 282.22.50.41Correct
KitKat 4-Finger Travel Pack
KitKat · committed
Confectionery main bay4 / 424 of 282.12.40.38Correct
Excellence 70% 4 x 100g
Lindt
Lindt wall4 / 425 of 282.83.11.07Correct
Ferrero Rocher T30
Ferrero Rocher · committed
Confectionery main bay4 / 425 of 285.15.72.12Correct
Raffaello T23
Raffaello
Confectionery main bay4 / 425 of 281.21.40.43Correct
Walkers Shortbread Tin 500g
Walkers · local
British specialties shelf3 / 325 of 283.64.01.56Correct
Swiss Classic Gift Box 445g
Lindt
Lindt wall4 / 426 of 281.41.50.78Correct
Kinder Bueno 8-pack
Kinder
Confectionery main bay2 / 226 of 281.71.80.66Correct
M&M's Peanut Travel Pack 400g
M&M's · committed
Confectionery main bay4 / 426 of 284.65.00.98Correct
Haribo Goldbears 450g
Haribo · committed
Confectionery main bay4 / 426 of 282.72.90.41Correct
Ricola Original 250g
Ricola
Confectionery main bay4 / 426 of 281.82.00.28Correct

Other stores at Birmingham

Same airport, sorted by compliance

StoreFormatComplianceOSAPhotosTop reason
Duty Paid73.7%
94.2%TodayWrong position
Duty Free Walkthrough73.8%
93.2%TodayFacings short
Duty Free76.9%
92.4%1d behindBack room not picked
Duty Free78.4%
89.7%TodayWrong position
Duty Free79.9%
88.9%TodayWrong position
Duty Free86.8%
92.7%TodayWrong position