Store Execution Report
Demo dataAs of Wed, Nov 4, 2026
Store Execution Report
What this store's shelves look like today, against the plan.
Planogram compliance
79.9%
Similar stores 80.5%
Priority OSA
88.9%
Similar stores 92.2%
Commitments met
84.8%
1 brand positions off
Airport rules
None
No rule at this airport
Sales
+7.7%
Year over year
Execution gap
CHF 26k
4.1% of sales, L4W
Planogram view
8 fixtures · see the plan, sales per facing, and the shelf in today's photos
Lindt wall
Owner: Global category · Brand commitment · 28 positions
Lindor Milk 200gCHF 19 / facing / day
Lindor Assorted 337gCHF 21 / facing / day
Excellence 70% 4 x 100gCHF 11 / facing / day
Swiss Classic Gift Box 445gCHF 12 / facing / day
Lindor Dark 60% 200gCHF 26 / facing / day
Lindor White 200gCHF 14 / facing / day
Excellence Sea Salt 100gCHF 19 / facing / day
Lindt Hello Mini Stick MixCHF 23 / facing / day
Lindor Salted Caramel 200gCHF 10 / facing / day
Lindt Swiss Premium Mix 445gCHF 14 / facing / day
CHF per facing per day, L4W, on days in stock:low to highBest Lindor Dark 60% 200g (CHF 26) · lowest Lindor Salted Caramel 200g (CHF 10). Use this when you build the next planogram
Committed positions out or wrong now
Brand commitments and airport rules, from the latest photo
| Item | Fixture | Rule | Status | Since |
|---|---|---|---|---|
Toblerone 360g Toblerone | Toblerone gondola end | Brand commitment | Wrong position | 6d |
Changes not in the plan
Seen in photos. Approve as a local exception or send a fix.
Walkers Shortbread Tin 500g placed on shelf 5 of the Lindt wall (not in plan)
Checkout impulse: Haribo Goldbears moved to the till front, plan has KitKat travel pack there
Daily trend
Planogram compliance after each day's photos, last 28 days, with the range across Birmingham
Items in this store · Food & Confectionery
Execution-adjusted units = how the item sells on days it is in stock and in its planned spot
| Item | Fixture | Facings plan / seen | Days on shelf, in spot | Units/day | Execution-adjusted | Space-to-sales | Status |
|---|---|---|---|---|---|---|---|
Kinder Bueno 8-pack Kinder | Confectionery main bay | 2 / 2 | 20 of 28 | 1.0 | 1.4 | 0.53 | Wrong position |
Toblerone 360g Toblerone · committed | Toblerone gondola end | 6 / 6 | 23 of 28 | 7.4 | 9.1 | 1.54 | Wrong position |
Lindor Assorted 337g Lindt | Lindt wall | 4 / 4 | 24 of 28 | 3.6 | 4.2 | 1.86 | Correct |
Ricola Original 250g Ricola | Confectionery main bay | 2 / 2 | 24 of 28 | 0.6 | 0.7 | 0.19 | Correct |
Walkers Shortbread Tin 500g Walkers · local | British specialties shelf | 3 / 3 | 24 of 28 | 3.6 | 4.2 | 1.69 | Correct |
Lindor Milk 200g Lindt · committed | Lindt wall | 8 / 8 | 25 of 28 | 10.6 | 11.9 | 1.69 | Correct |
Excellence 70% 4 x 100g Lindt | Lindt wall | 4 / 4 | 25 of 28 | 2.4 | 2.6 | 0.95 | Correct |
Toblerone Tiny 248g Toblerone | Toblerone gondola end | 2 / 2 | 25 of 28 | 1.1 | 1.2 | 0.53 | Correct |
M&M's Peanut Travel Pack 400g M&M's · committed | Confectionery main bay | 4 / 4 | 25 of 28 | 3.1 | 3.5 | 0.73 | Correct |
Maltesers Travel Pack 360g Maltesers | Confectionery main bay | 4 / 4 | 25 of 28 | 2.0 | 2.2 | 0.43 | Correct |
KitKat 4-Finger Travel Pack KitKat · committed | Confectionery main bay | 4 / 4 | 25 of 28 | 2.3 | 2.6 | 0.43 | Correct |
Swiss Classic Gift Box 445g Lindt | Lindt wall | 4 / 4 | 26 of 28 | 1.8 | 1.9 | 1.05 | Correct |
Milka Alpine Milk 300g Milka | Confectionery main bay | 3 / 3 | 26 of 28 | 1.4 | 1.5 | 0.35 | Correct |
Cadbury Dairy Milk 360g Cadbury | Confectionery main bay | 2 / 2 | 26 of 28 | 1.4 | 1.5 | 0.56 | Correct |
Ferrero Rocher T30 Ferrero Rocher · committed | Confectionery main bay | 4 / 4 | 26 of 28 | 3.8 | 4.1 | 1.62 | Correct |
Raffaello T23 Raffaello | Confectionery main bay | 3 / 3 | 26 of 28 | 0.9 | 1.0 | 0.42 | Correct |
Haribo Goldbears 450g Haribo · committed | Confectionery main bay | 4 / 4 | 26 of 28 | 1.6 | 1.8 | 0.27 | Correct |
Other stores at Birmingham
Same airport, sorted by compliance
| Store | Format | Compliance | OSA | Photos | Top reason | |
|---|---|---|---|---|---|---|
| Duty Paid | 73.7% | 94.2% | Today | Wrong position | ||
| Duty Free Walkthrough | 73.8% | 93.2% | Today | Facings short | ||
| Duty Free | 76.9% | 92.4% | 1d behind | Back room not picked | ||
| Duty Free | 78.4% | 89.7% | Today | Wrong position | ||
| Duty Free | 79.9% | 88.9% | Today | Wrong position | ||
| Duty Free | 86.8% | 92.7% | Today | Wrong position |