Store Execution Report
Demo dataAs of Wed, Nov 4, 2026

Store Execution Report

What this store's shelves look like today, against the plan.

BHX-MAIN-06 · Duty Paid · 197 m²·EMEA/United Kingdom/Birmingham·Photos today · every 6 hours
Planogram compliance
73.7%
Similar stores 80.8%
Priority OSA
94.2%
Similar stores 92.0%
Commitments met
87.2%
1 brand positions off
Airport rules
None
No rule at this airport
Sales
+6.0%
Year over year
Execution gap
CHF 19k
6.3% of sales, L4W

Planogram view

4 fixtures · see the plan, sales per facing, and the shelf in today's photos

Confectionery main bay
Owner: Global + country · 30 positions
Lindor Milk 200gCHF 10 / facing / day
Lindor Assorted 337gCHF 14 / facing / day
Excellence 70% 4 x 100gCHF 9 / facing / day
Toblerone 360gCHF 10 / facing / day
Toblerone Tiny 248gCHF 4 / facing / day
Milka Alpine Milk 300gCHF 2 / facing / day
Cadbury Dairy Milk 360gCHF 2 / facing / day
Ferrero Rocher T30CHF 9 / facing / day
Raffaello T23CHF 4 / facing / day
Kinder Bueno 8-packCHF 3 / facing / day
M&M's Peanut Travel Pack 400gCHF 3 / facing / day
Maltesers Travel Pack 360gCHF 2 / facing / day
KitKat 4-Finger Travel PackCHF 2 / facing / day
Haribo Goldbears 450gCHF 2 / facing / day
Ricola Original 250gCHF 2 / facing / day
CHF per facing per day, L4W, on days in stock:low to highBest Lindor Assorted 337g (CHF 14) · lowest Milka Alpine Milk 300g (CHF 2). Use this when you build the next planogram

Committed positions out or wrong now

Brand commitments and airport rules, from the latest photo

ItemFixtureRuleStatusSince
Haribo Goldbears 450g
Haribo
Confectionery main bayBrand commitmentWrong position1d

Changes not in the plan

Seen in photos. Approve as a local exception or send a fix.

Walkers Shortbread Tin 500g placed on shelf 5 of the Lindt wall (not in plan)
Checkout impulse: Haribo Goldbears moved to the till front, plan has KitKat travel pack there

Daily trend

Planogram compliance after each day's photos, last 28 days, with the range across Birmingham

Items in this store · Food & Confectionery

Execution-adjusted units = how the item sells on days it is in stock and in its planned spot

ItemFixtureFacings plan / seenDays on shelf, in spotUnits/dayExecution-adjustedSpace-to-salesStatus
Kinder Bueno 8-pack
Kinder
Confectionery main bay2 / 218 of 280.40.70.50Wrong position
Haribo Goldbears 450g
Haribo · committed
Confectionery main bay4 / 418 of 280.81.30.35Wrong position
Lindor Assorted 337g
Lindt
Confectionery main bay4 / 021 of 282.12.82.22Missing
Excellence 70% 4 x 100g
Lindt
Confectionery main bay4 / 426 of 282.02.11.38Correct
Maltesers Travel Pack 360g
Maltesers
Confectionery main bay2 / 226 of 280.40.40.29Correct
Ricola Original 250g
Ricola
Confectionery main bay2 / 226 of 280.30.40.21Correct
Toblerone 360g
Toblerone · committed
Confectionery main bay6 / 627 of 285.25.41.65Correct
Toblerone Tiny 248g
Toblerone
Confectionery main bay2 / 227 of 280.70.80.62Correct
Milka Alpine Milk 300g
Milka
Confectionery main bay4 / 427 of 281.01.00.31Correct
Ferrero Rocher T30
Ferrero Rocher · committed
Confectionery main bay4 / 427 of 282.12.11.50Correct
M&M's Peanut Travel Pack 400g
M&M's · committed
Confectionery main bay4 / 427 of 281.41.40.53Correct
KitKat 4-Finger Travel Pack
KitKat · committed
Confectionery main bay4 / 427 of 280.90.90.26Correct
Walkers Shortbread Tin 500g
Walkers · local
Local snacks shelf3 / 327 of 281.61.71.25Correct
Lindor Milk 200g
Lindt · committed
Confectionery main bay8 / 828 of 286.46.41.64Correct
Cadbury Dairy Milk 360g
Cadbury
Confectionery main bay4 / 428 of 281.11.10.37Correct
Raffaello T23
Raffaello
Confectionery main bay2 / 228 of 280.50.50.59Correct

Other stores at Birmingham

Same airport, sorted by compliance

StoreFormatComplianceOSAPhotosTop reason
Duty Paid73.7%
94.2%TodayWrong position
Duty Free Walkthrough73.8%
93.2%TodayFacings short
Duty Free76.9%
92.4%1d behindBack room not picked
Duty Free78.4%
89.7%TodayWrong position
Duty Free79.9%
88.9%TodayWrong position
Duty Free86.8%
92.7%TodayWrong position