Store Execution Report
Demo dataAs of Wed, Nov 4, 2026
Store Execution Report
What this store's shelves look like today, against the plan.
Planogram compliance
71.2%
Similar stores 80.5%
Priority OSA
93.6%
Similar stores 92.2%
Commitments met
81.6%
1 brand positions off
Airport rules
None
No rule at this airport
Sales
+9.8%
Year over year
Execution gap
CHF 26k
5.4% of sales, L4W
Planogram view
8 fixtures · see the plan, sales per facing, and the shelf in today's photos
Lindt wall
Owner: Global category · Brand commitment · 28 positions
Lindor Milk 200gCHF 15 / facing / day
Lindor Assorted 337gCHF 18 / facing / day
Excellence 70% 4 x 100gCHF 9 / facing / day
Swiss Classic Gift Box 445gCHF 7 / facing / day
Lindor Dark 60% 200gCHF 9 / facing / day
Lindor White 200gCHF 12 / facing / day
Excellence Sea Salt 100gCHF 8 / facing / day
Lindt Hello Mini Stick MixCHF 9 / facing / day
Lindor Salted Caramel 200gCHF 14 / facing / day
Lindt Swiss Premium Mix 445gCHF 17 / facing / day
CHF per facing per day, L4W, on days in stock:low to highBest Lindor Assorted 337g (CHF 18) · lowest Swiss Classic Gift Box 445g (CHF 7). Use this when you build the next planogram
Committed positions out or wrong now
Brand commitments and airport rules, from the latest photo
| Item | Fixture | Rule | Status | Since |
|---|---|---|---|---|
Haribo Goldbears 450g Haribo | Confectionery main bay | Brand commitment | Facings short | 2d |
Changes not in the plan
Seen in photos. Approve as a local exception or send a fix.
Valor 70% Dark 170g placed on shelf 5 of the Lindt wall (not in plan)
Checkout impulse: Haribo Goldbears moved to the till front, plan has KitKat travel pack there
Daily trend
Planogram compliance after each day's photos, last 28 days, with the range across Madrid-Barajas
Items in this store · Food & Confectionery
Execution-adjusted units = how the item sells on days it is in stock and in its planned spot
| Item | Fixture | Facings plan / seen | Days on shelf, in spot | Units/day | Execution-adjusted | Space-to-sales | Status |
|---|---|---|---|---|---|---|---|
Toblerone Tiny 248g Toblerone | Toblerone gondola end | 2 / 2 | 16 of 28 | 0.4 | 0.6 | 0.38 | Wrong position |
Lindor Assorted 337g Lindt | Lindt wall | 4 / 0 | 20 of 28 | 2.6 | 3.7 | 2.34 | Missing |
Haribo Goldbears 450g Haribo · committed | Confectionery main bay | 4 / 2 | 20 of 28 | 1.2 | 1.6 | 0.34 | Facings short |
Raffaello T23 Raffaello | Confectionery main bay | 4 / 3 | 21 of 28 | 0.7 | 0.9 | 0.41 | Facings short |
Toblerone 360g Toblerone · committed | Toblerone gondola end | 6 / 6 | 25 of 28 | 6.2 | 6.9 | 1.68 | Correct |
Milka Alpine Milk 300g Milka | Confectionery main bay | 2 / 2 | 25 of 28 | 0.5 | 0.6 | 0.31 | Correct |
Maltesers Travel Pack 360g Maltesers | Confectionery main bay | 4 / 4 | 25 of 28 | 1.1 | 1.2 | 0.34 | Correct |
El Almendro Turrón 200g El Almendro · local | Spanish specialties shelf | 3 / 3 | 25 of 28 | 2.7 | 3.1 | 0.86 | Correct |
Ricola Original 250g Ricola | Confectionery main bay | 3 / 3 | 26 of 28 | 0.9 | 0.9 | 0.26 | Correct |
Lindor Milk 200g Lindt · committed | Lindt wall | 8 / 8 | 27 of 28 | 9.3 | 9.6 | 1.97 | Correct |
Excellence 70% 4 x 100g Lindt | Lindt wall | 4 / 4 | 27 of 28 | 2.1 | 2.2 | 1.16 | Correct |
Swiss Classic Gift Box 445g Lindt | Lindt wall | 4 / 4 | 27 of 28 | 1.0 | 1.1 | 0.88 | Correct |
Cadbury Dairy Milk 360g Cadbury | Confectionery main bay | 3 / 3 | 27 of 28 | 1.3 | 1.4 | 0.51 | Correct |
Ferrero Rocher T30 Ferrero Rocher · committed | Confectionery main bay | 4 / 4 | 27 of 28 | 3.2 | 3.3 | 1.88 | Correct |
Kinder Bueno 8-pack Kinder | Confectionery main bay | 3 / 3 | 27 of 28 | 1.5 | 1.5 | 0.58 | Correct |
M&M's Peanut Travel Pack 400g M&M's · committed | Confectionery main bay | 4 / 4 | 27 of 28 | 2.4 | 2.5 | 0.76 | Correct |
KitKat 4-Finger Travel Pack KitKat · committed | Confectionery main bay | 4 / 4 | 27 of 28 | 1.3 | 1.4 | 0.33 | Correct |
Valor 70% Dark 170g Chocolates Valor · local | Spanish specialties shelf | 3 / 3 | 27 of 28 | 2.3 | 2.4 | 0.51 | Correct |
Other stores at Madrid-Barajas
Same airport, sorted by compliance
| Store | Format | Compliance | OSA | Photos | Top reason | |
|---|---|---|---|---|---|---|
| Duty Free | 71.2% | 93.6% | Today | Facings short | ||
| Duty Free | 71.8% | 93.5% | Today | Wrong position | ||
| Duty Free | 71.8% | 90.3% | 3d behind | Wrong position | ||
| Duty Free | 72.4% | 88.3% | Today | Fixture doesn't match plan | ||
| Duty Paid | 72.4% | 87.8% | Today | Wrong position | ||
| Duty Free Walkthrough | 72.8% | 89.2% | Today | Wrong position | ||
| Duty Paid | 72.9% | 88.7% | 1d behind | Wrong position | ||
| Duty Paid | 73.2% | 92.4% | Today | Wrong position |