Store Execution Report
Demo dataAs of Wed, Nov 4, 2026
Store Execution Report
What this store's shelves look like today, against the plan.
Planogram compliance
71.8%
Similar stores 80.5%
Priority OSA
93.5%
Similar stores 92.2%
Commitments met
91.9%
2 brand positions off
Airport rules
None
No rule at this airport
Sales
+7.6%
Year over year
Execution gap
CHF 25k
5.6% of sales, L4W
Planogram view
8 fixtures · see the plan, sales per facing, and the shelf in today's photos
Lindt wall
Owner: Global category · Brand commitment · 28 positions
Lindor Milk 200gCHF 13 / facing / day
Lindor Assorted 337gCHF 12 / facing / day
Excellence 70% 4 x 100gCHF 6 / facing / day
Swiss Classic Gift Box 445gCHF 7 / facing / day
Lindor Dark 60% 200gCHF 9 / facing / day
Lindor White 200gCHF 14 / facing / day
Excellence Sea Salt 100gCHF 10 / facing / day
Lindt Hello Mini Stick MixCHF 10 / facing / day
Lindor Salted Caramel 200gCHF 5 / facing / day
Lindt Swiss Premium Mix 445gCHF 12 / facing / day
CHF per facing per day, L4W, on days in stock:low to highBest Lindor White 200g (CHF 14) · lowest Lindor Salted Caramel 200g (CHF 5). Use this when you build the next planogram
Committed positions out or wrong now
Brand commitments and airport rules, from the latest photo
| Item | Fixture | Rule | Status | Since |
|---|---|---|---|---|
Toblerone 360g Toblerone | Toblerone gondola end | Brand commitment | Wrong position | 3d |
Ferrero Rocher T30 Ferrero Rocher | Confectionery main bay | Brand commitment | Missing | 2d |
Changes not in the plan
Seen in photos. Approve as a local exception or send a fix.
Valor 70% Dark 170g placed on shelf 5 of the Lindt wall (not in plan)
Checkout impulse: Haribo Goldbears moved to the till front, plan has KitKat travel pack there
Daily trend
Planogram compliance after each day's photos, last 28 days, with the range across Madrid-Barajas
Items in this store · Food & Confectionery
Execution-adjusted units = how the item sells on days it is in stock and in its planned spot
| Item | Fixture | Facings plan / seen | Days on shelf, in spot | Units/day | Execution-adjusted | Space-to-sales | Status |
|---|---|---|---|---|---|---|---|
Cadbury Dairy Milk 360g Cadbury | Confectionery main bay | 4 / 3 | 15 of 28 | 0.9 | 1.7 | 0.57 | Facings short |
Ferrero Rocher T30 Ferrero Rocher · committed | Confectionery main bay | 4 / 0 | 15 of 28 | 1.1 | 2.0 | 1.42 | Missing |
Maltesers Travel Pack 360g Maltesers | Confectionery main bay | 4 / 0 | 17 of 28 | 0.8 | 1.4 | 0.49 | Missing |
El Almendro Turrón 200g El Almendro · local | Spanish specialties shelf | 3 / 3 | 17 of 28 | 1.3 | 2.1 | 0.74 | Wrong position |
Raffaello T23 Raffaello | Confectionery main bay | 4 / 4 | 21 of 28 | 0.6 | 0.7 | 0.40 | Wrong position |
Valor 70% Dark 170g Chocolates Valor · local | Spanish specialties shelf | 3 / 3 | 21 of 28 | 1.5 | 2.1 | 0.54 | Wrong position |
Toblerone 360g Toblerone · committed | Toblerone gondola end | 6 / 6 | 23 of 28 | 5.3 | 6.5 | 1.97 | Wrong position |
Lindor Assorted 337g Lindt | Lindt wall | 4 / 4 | 25 of 28 | 2.2 | 2.5 | 1.96 | Correct |
Excellence 70% 4 x 100g Lindt | Lindt wall | 4 / 4 | 25 of 28 | 1.3 | 1.4 | 0.91 | Correct |
Lindor Milk 200g Lindt · committed | Lindt wall | 8 / 8 | 26 of 28 | 7.7 | 8.3 | 2.13 | Correct |
Swiss Classic Gift Box 445g Lindt | Lindt wall | 4 / 4 | 26 of 28 | 1.1 | 1.2 | 1.17 | Correct |
Milka Alpine Milk 300g Milka | Confectionery main bay | 4 / 4 | 26 of 28 | 1.2 | 1.3 | 0.40 | Correct |
Kinder Bueno 8-pack Kinder | Confectionery main bay | 4 / 4 | 26 of 28 | 1.4 | 1.5 | 0.53 | Correct |
Haribo Goldbears 450g Haribo · committed | Confectionery main bay | 4 / 4 | 26 of 28 | 1.2 | 1.2 | 0.32 | Correct |
Ricola Original 250g Ricola | Confectionery main bay | 4 / 4 | 26 of 28 | 0.9 | 1.0 | 0.26 | Correct |
Toblerone Tiny 248g Toblerone | Toblerone gondola end | 4 / 4 | 27 of 28 | 1.7 | 1.8 | 0.70 | Correct |
M&M's Peanut Travel Pack 400g M&M's · committed | Confectionery main bay | 4 / 4 | 27 of 28 | 2.8 | 2.9 | 1.09 | Correct |
KitKat 4-Finger Travel Pack KitKat · committed | Confectionery main bay | 4 / 4 | 27 of 28 | 1.7 | 1.8 | 0.53 | Correct |
Other stores at Madrid-Barajas
Same airport, sorted by compliance
| Store | Format | Compliance | OSA | Photos | Top reason | |
|---|---|---|---|---|---|---|
| Duty Free | 71.2% | 93.6% | Today | Facings short | ||
| Duty Free | 71.8% | 93.5% | Today | Wrong position | ||
| Duty Free | 71.8% | 90.3% | 3d behind | Wrong position | ||
| Duty Free | 72.4% | 88.3% | Today | Fixture doesn't match plan | ||
| Duty Paid | 72.4% | 87.8% | Today | Wrong position | ||
| Duty Free Walkthrough | 72.8% | 89.2% | Today | Wrong position | ||
| Duty Paid | 72.9% | 88.7% | 1d behind | Wrong position | ||
| Duty Paid | 73.2% | 92.4% | Today | Wrong position |